This is the "What" and "Why" of your business. What are you endeavouring to accomplish and why are you the best resource for your audience?
Your brand vision isn't necessarily what you want to communicate to your audience but is more so a centre point for calibration and a reminder of what drives your motivation to succeed.
Your brand message should convey what you want to communicate to your audience in a clear, concise, and memorable way that sets you apart and provides an undeniable call to action.
Do you provide key success drivers? Do you change people's lives? An all-encompassing message might look like this:
“driving success • changing lives”
Maybe this is oversimplified for your brand message. It is possible that you require either more focus or a more broad statement to more accurately support your uniqe brand and the audience it serves.
Area of isolation isn't just a place for those hard to tame criminals anymore. Let me explain how you can use an appropriate area of isolation and other design tactics to protect your brand.
A straight-forward brand guideline can let everyone know how your visual brand identity needs to be displayed regardless of the print or electronic medium being used. Get in touch to have a look at the whole picture and see how we can replicate your brand in all colours, print/electronic methods, and sizing.
GROWTH AND DEVELOPMENT
You are not limited to what you can do; your brand shouldn't be either. Looking to develop or expand? Your brand should be versatile enough to support the varying paths you find yourself following.
A crystal ball would be fantastic if they existed. Short of being able to see into the future, a well planned identity should
Create the ultimate contradiction: moving stationery. Propel your business from the inside out with a compelling brand representation across all of your communications supplies.